Ashia's Story
"In 1995, amidst the bustling streets of Lebanon, a small workshop named Ashia was born. At its core, it was dedicated to the art of embroidery, crafting intricate designs for local businesses. As the years unfolded, Ashia's purpose evolved. We became more than just a workshop; we became design advisors, collaborating with entrepreneurs, renowned designers and international clients.
Throughout this journey, Ashia became an expert in embroidery and crafting stylish designs for entrepreneurs and designers. We are proud of all the achievements we have done across the years and thus decided to launch our very own brand "Ashia for Everyone" catering to and supporting everyone;
Ashia empowers non-working women by teaching them new skills and incorporating their work into the designs,
Ashia empowers new designers and entrepreneurs through its advisory services, production and marketing of their designs,
Ashia supports the individuality and the uniqueness that each one of us aspires to. Ashia enables clients to customise and add their own touch. Ashia isn't just a brand; it's a force for positive change. We invite you to be a part of our journey, to embrace style with a purpose. Together, we can make a difference, one stylish, personalised design at a time. Welcome to Ashia."
Vision
At Ashia, we envision a world where fashion meets purpose."Our vision is to be regionally recognised as the expert in embroidery and customisation whilst contributing positively to the communities we operate in."
Mission
Ashia's mission is to create and deliver stylishly designed, high quality fashion that enables individuals to express their unique identities with personalised & customisable designs, whilst empowering the communities it operates in.
Ashia's Values
"The values serve as the guiding principles for Ashia and reflect the essence of the brand's vision and mission.
1. Style & Quality: Ashia's commitment to creating high-quality, stylish products is fundamental to its identity. The brand prides itself to the “no-compromise” on quality for its handmade items that are made with precision and consistency.
2. Empowerment & Entrepreneurship: At its core, Ashia is dedicated to empowering individuals, whether it's non-working women who need to learn a skill and have another source of income, or new designers & entrepreneurs who want to launch their own brands and need to bring it to life. With that, Ashia fosters entrepreneurship and growth.
3. Individuality: Ashia values and supports the individuality and uniqueness of its clients. The option for personalisation and customisation allows each customer to feel special and express their distinctive identity."
